The Real Thing?

Is Coke the real thing? Do things go better with Coke? Does Coke add life? A brand can make whatever promise it chooses to––and Coca-Cola has made its share. But sometimes, a brand promise is like this sidewalk mural. It works only when viewed from a certain angle. View it from any other vantage point, and it is flat. Unconvincing. The problem is that many brands want to promise something that looks convincing from only one angle. Their angle. At Agency Creative, we work to protect our clients from these kind of company-centered promises. We let them spit them out and we politely shoot them down. We then work with our clients to craft a brand promise that works from every single angle. Because the best advertising promises are those that dimensionalize the brand. Not the ones that fall flat.

Having fun yet?

This Volkswagen ad from Germany got us thinking. Wouldn't it be great if life came equipped with a Thrill0meter? A way to track how much fun you are having? Well, at Agency Creative we have just that. We call it the Big Wall. We throw our ideas up on the Big Wall, then ask ourselves what is exciting. What is unexpected. What makes our palms sweat. We cover our bases, then we aim for the fences. We keep swinging until we knock it out of the park. Because if we aren't thrilled, how is your customer going to be thrilled?

Through their eyes

The National Geographic Channel is running a series of ads that "visualizes" seeing the world through the eyes of others. This is something that Agency Creative prides itself on. The ability to view your brand through the eyes of your various targets. We put ourselves in the shoes of your customer. We peer through the peepers of your internal audience. We look at the brand from the vantage point of your retailers, wholesalers, etc. We get a glimpse of the brand through the eyeballs of all stakeholders and stockholders. We call it "360-degree thinking." You can just call it smart.

When in Roam

AT&T wireless has recently launched this highly visual campaign to tout their worldwide roaming capabilities. From India to China, from Japan to Tinbucktu, AT&T has got it going on. These ads brilliantly celebrate this news. Having a strong story is one thing, how impactfully you communicate it is something else. At Agency Creative, we look for ways to make you stand apart strategically. But we don't stop there. We look for ways to make you stand out creatively. Ads that promise. Ads that pop. Call us today. You'll be in very good hands.

Something for a Rainy Day

This German McDonald's kiosk demonstrates how effective out-of-home marketing can be. Too often, agencies design their messages in a vacuum. The result is a message that may hit the mark, but miss the opportunity. This kiosk is not just clever, it is evidence of a coordinated team effort. At Agency Creative we are redoubling our efforts to dig deeper, coordinate better and look for the most powerful ways to maximize our clients' messaging. The benefit? A downpour of impact.

Got a light?

Does your brand flicker? Or does it light up the world? Does it burn up the place? Does it engage? Or does it simply not offend? This Australian ad for Nicotinell reminds the reader that smoking causes premature aging. It is an ad that grabs your attention, makes you smile, scratch your head and smile again. It engages. It involves. It informs. It probably even rubs some folks the wrong way. But that's okay. Just as long as, at the end of the day, it moves the needle. At Agency Creative, we believe that great advertising isn't about being outrageous. But it is about getting noticed––lighting a fire. So, again, let us ask, "Got a light?"

A Point To Ponder

We recently received an RFP from a potential client identifying their needs in finding a new agency partner. Within their RFP, they identified that their new agency must be "nimble, efficient, economical". Well. We are certainly nimble and efficient. To be a trusted partner, we have to be quick, responsive and flexible to address our client's needs. But "economical? That's a great question. I first had to stop and try to understand what the client meant by this. Did they mean "cheap". I wouldn't say we are cheap. Or did they simply mean "competitively priced"? I hope they meant the latter. Because cheap doesn't always deliver effective results. It's the time invested in creating a strategic program or campaign that determines the outcome. It's that balance of being nimble but at the same time being experienced and smart in creating effective marketing programs. At the end of the day, it is the results we are judged on. So I would hope our client's feel we charge a fair and competitive price and they keep the relationship because of great results. Oh, and because they like us too.