The Real Thing?

Is Coke the real thing? Do things go better with Coke? Does Coke add life? A brand can make whatever promise it chooses to––and Coca-Cola has made its share. But sometimes, a brand promise is like this sidewalk mural. It works only when viewed from a certain angle. View it from any other vantage point, and it is flat. Unconvincing. The problem is that many brands want to promise something that looks convincing from only one angle. Their angle. At Agency Creative, we work to protect our clients from these kind of company-centered promises. We let them spit them out and we politely shoot them down. We then work with our clients to craft a brand promise that works from every single angle. Because the best advertising promises are those that dimensionalize the brand. Not the ones that fall flat.