dPi has just named Agency Creative as agency of record. Based in Dallas, dPi is a leading provider of energy and home phone services to the growing pre-paid market. No contracts, no deposit, no I.D. are required to switch on your electricity or home phone. Just pay up front. It’s that easy. But reaching this “pay as you go” market is no easy task. They are a very diverse and mobile group. Consequently, it’s our job to break through language barriers, culture barriers and connect with the dPi customer. We do everything from TV to social media marketing. And it all has to be done in multiple languages for multiple audiences, not to mention multiple channel partners. Everything has to build the brand, as well as build demand. And, at the end of the day, we do it. We do it well. And we do it at a breakneck speed. After all, this is retail.
Thursday, December 10, 2009
dPi re-energizes its brand
dPi has just named Agency Creative as agency of record. Based in Dallas, dPi is a leading provider of energy and home phone services to the growing pre-paid market. No contracts, no deposit, no I.D. are required to switch on your electricity or home phone. Just pay up front. It’s that easy. But reaching this “pay as you go” market is no easy task. They are a very diverse and mobile group. Consequently, it’s our job to break through language barriers, culture barriers and connect with the dPi customer. We do everything from TV to social media marketing. And it all has to be done in multiple languages for multiple audiences, not to mention multiple channel partners. Everything has to build the brand, as well as build demand. And, at the end of the day, we do it. We do it well. And we do it at a breakneck speed. After all, this is retail.
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