Agency Creative helps Tyler Technologies, Inc. unveil integrated branding initiative

Tyler Technologies came to us with a problem. They are the nation’s leading software provider exclusively serving the public sector, but name and brand awareness for Tyler was low. Tyler had grown through a series of strategic acquisitions, but customers were more familiar with the product names than the name of the parent company. That’s when Agency Creative was called to action. We conducted quantitative research with Tyler’s customers and prospects. We flew around the country and sat down with the key players of Tyler’s various divisions. Then, in a few months time, our partnership resulted in a new mark, full-blown brand architecture and integrated campaign that has help put Tyler out in front, without overshadowing the equity of their acquired entities. The new brand was initially previewed last month in Denver at the 2009 Courts Technology Conference with a 40’x40’ exhibit featuring multiple creative elements developed by Agency Creative. In addition to eye-catching booth graphics, the display featured the company’s new positioning line “Empowering people who serve the public” and a three-minute video developed by the agency. “Agency Creative has provided tremendous counsel, creative strength, insights and patience throughout this process,” said Tyler’s Vice President of Marketing Samantha Crosby. “Their partnership and focus on Tyler as a valued client were essential to the success of our new brand.”

Tyler Technologies Partners Up With Agency Creative

We are happy to announce that we have just been named agency of record for Plano-based Tyler Technologies. Tyler Technologies is a publicly traded company that provides software & services to more than 7,000 local government offices throughout all 50 states, the US Virgin Islands, Canada, Puerto Rico, and the United Kingdom.

“Agency Creative clearly demonstrated their experience, strong creative and keen strategic branding insights. They fully understood the daunting scope of our needs and our unique opportunity to grow this brand. Add to that instant sense of chemistry, and we knew we had found true marketing partners,” confided Samantha Crosby, Senior Director of Marketing, Tyler Technologies.

“Agency Creative is thrilled to be part of the Tyler Technologies team,” said Agency Creative President, Mark Wyatt. “We look forward to advancing the power of this already significant brand.”

Agency Creative is a full-service strategic branding agency that specializes in helping companies deal with the challenges and obstacles that are associated with brand transition. If your brand is in transition, call us at 972.488.1660. It’s what we do.