Tyler Technologies came to us with a problem. They are the nation’s leading software provider exclusively serving the public sector, but name and brand awareness for Tyler was low. Tyler had grown through a series of strategic acquisitions, but customers were more familiar with the product names than the name of the parent company. That’s when Agency Creative was called to action. We conducted quantitative research with Tyler’s customers and prospects. We flew around the country and sat down with the key players of Tyler’s various divisions. Then, in a few months time, our partnership resulted in a new mark, full-blown brand architecture and integrated campaign that has help put Tyler out in front, without overshadowing the equity of their acquired entities. The new brand was initially previewed last month in Denver at the 2009 Courts Technology Conference with a 40’x40’ exhibit featuring multiple creative elements developed by Agency Creative. In addition to eye-catching booth graphics, the display featured the company’s new positioning line “Empowering people who serve the public” and a three-minute video developed by the agency. “Agency Creative has provided tremendous counsel, creative strength, insights and patience throughout this process,” said Tyler’s Vice President of Marketing Samantha Crosby. “Their partnership and focus on Tyler as a valued client were essential to the success of our new brand.”
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