Freshly Brewed: 7 Ways to Build Your Brand using Twitter

Let’s get one thing straight. Twitter is not some trendy, high-tech way for teenage girls to pass notes during biology class. It is a foundational marketing tool that can seriously improve your organic ranking on search engines like Google, Bing and Yahoo. If your brand isn’t taking advantage of Twitter, be forewarned, you will soon be left behind. Here are the basics of making Twitter work for your business:

1. Choose a strong Username.
Choose a one word Twitter username that is relevant to your company and is easy to remember. Your user name becomes part of your Twitter URL, e.g. http://www.twitter.com/Jackbox. This creates a static URL for future search indexing.

2. Pick a good Account Name.
Your account name is what appears in your profile, next to your icon/image. This can be different than your Twitter username. Jack in the Box uses simply Jack Box for their account name. You will want to choose an account name that promotes your company or brand.

3. Promote it like a wild man.
Once your account is set up, start building your list of followers. A good way to do this is to prominently display your Twitter URL on your Web site and Facebook page. Along with the Twitter icon, have a blurb encouraging users to “follow” your brand on Twitter.

4. 26 characters. One plot.
The first 26 characters of each tweet are important for SEO. They determine what appears in the tweet title tag and hence what shows up as a search result on most search engines.

5. Keywords are key.
Wherever possible, start your tweet with a keyword phrase to theme the message, e.g. Energy Saving tip of the day.

6. Make it easy to re-tweet.
By limiting the number of characters in your tweets to about 120, your followers can easily add RT @YourUserName in front of the tweet and pass it on.

7. Link, link, link.
Whenever possible, insert links in your tweets to direct users to content on your website. Twitter is a significant traffic driver for blogs and websites. To keep the character count down, use a URL shortener like Is.gd or Bit.ly. In some cases, Twitter automatically shortens your URLs using bit.ly.

You can View Agency Creative's Twitter at twitter.com/AgencyCreative

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