Will Google Wave be the final death nail of e-mail?

Since May of this year, Google Wave has been highly anticipated by the Internet community. It’s Google’s newest project that they are slowly releasing to the public. On September 30th, the beta version of Google Wave was launched and access was given to a select few 100,000 people for testing.

It has been referred to as a game-changer for communication and even the death of e-mail. So how is Google Wave going to back these statements up? With key features that make Google Wave much cleaner, more efficient and just more fun than e-mail. Let’s take a look below.

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How is it different from e-mail?

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Google Waves are messages between two or more people online. Google claims that the idea of e-mail came more than 40 years ago. So, with the help of the two brothers who invented Google Maps, the Google team sat down and recreated an online messaging tool that is more efficient and also comes with all the bells and whistles of Web 2.0.

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Features

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1. Real-Time Updates. Updates to Waves will be real-time. Real-time means the days of clicking “send” after you type your message are over. With Google Wave your text will simply appear to all recipients as you type it. So if you and your co-worker have a Wave open at the same time, his or her words appear as they type them. After your co-worker is done typing, there will be no need to click a send button because the message will already be visible to you. (For those of you concerned about your case of chronic impulse typing, real-time updates can be disabled.)

2. Web site and Blog Embedding. Your wave can also function as a dynamic part of your blog or Web site. If you choose, you can embed your Wave onto your blog or Web site so you or all of the people included in the Wave can update your blog or Web site in real-time with ease.

3. Wiki Functionality. You may not know this, but before it became today’s go-to encyclopedia, Wikis were primarily used internally among employees of companies for editing documents. Google Wave is bringing this technology into homes and offices with easy accessibility. Imagine being able to have four co-workers attached to a Wave with the ability to all read a document and make changes as necessary without having to print it out and send it through the office.

Random Fact: Before Facebook went international they used a Wiki-type service to have the social network translated in numerous languages. They put out a request to bilingual users of the English site and asked them to comb through the content and translate it into whatever language they knew other than English. The plan worked and they had their site translated cost-free by users of Facebook.

4. Gadgets within Google Waves. Much like blogs and Web sites today, you will be able to have gadgets functioning within your Wave. One of the gadgets that has been shown off is a translation tool. It works like this: you are talking to someone from Russia and neither one of you are fluent in the other’s native tongue. As you both start the Wave with each other you also enable the translation gadget. As you type to your recipient the gadget takes the message in real-time and translates it for you. This in turn creates a seamless conversation between two people who do not speak the same language.

5. Message rewind. If you are invited to a Wave a week after it was started you will probably have a few questions as far as what chronological order messages were typed. This will not be much of a problem. First off, these messages will probably look something like your Facebook wall today. Someone posts a message, and someone else can leave a comment under that message. If that is not enough for you, you can rewind the message back to the beginning so you can watch what order each addition was added.

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How can you get a Google Wave account?

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Right now the only way you can get an account is if someone you know has one already and they nominate you to be an early user. If you do not know anyone with an account, then you have to wait for the full release, which is unknown at this time.

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Learn more about Google Wave

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Short illustration video that briefly describes Google Wave. (2:15)

Google’s short video on Google Wave (7:52)

Google’s long video on Google Wave (1:20:11)

Is Social Media Marketing Right For My Business?

When radio stations first went on the air, people were introduced to a new media for their entertainment, such as movies, magazines, television and the Internet. It did not take long for companies to realize the potential of what is now called “traditional media marketing” to generate brand exposure. For at least half of the past decade, people have been using social networking sites and reading blogs for entertainment. Recently, companies started realizing the unique potential of advertising in social media. In fact, not too long ago, “social media marketing” became a coined phrase according to Google Trends. In 2009, the phrase’s popularity has already grown 4 times faster than it did all of last year. There is something different about social media marketing though; communicating through social media is extremely cost-efficient and the process involves far fewer steps than other forms of advertising. Both a commercial on television and a blog written by your company have the potential to reach audiences globally at the same time.

At the speed that social media marketing is becoming a social norm for companies, in the near future, it will be common for most companies to be involved in some sort of social media. Today, if a company is operating without an e-mail address or a Web site, they seem out of touch. Soon we can expect the same for companies who choose not to participate in social media.

There are many pros and cons to social media. The following is a list of pros and cons to help your company determine if social media is right for you.

The pros

• Social media marketing helps improve the relevancy and organic search engine results of your company’s brand.
  
• Your company can reach target audiences that traditional marketing cannot.
  
• Social media marketing has become one of the simplest ways to humanize your company, while at the same time generating brand loyalty.
  
• Creates customer interaction, making it easier to tailor your products and services to your customers by listening to their needs and concerns.
  
• Offers another way to learn more about your target audience and gain new target audience prospects.
  
• Social media marketing is extremely cost-efficient (even when outsourced to a marketing agency) when compared to traditional media marketing.
  
• Adds transparency to your company, offering consumers an open perspective of your business (very important to Generation Y which is being called the “most transparent generation to date.” You can read more in our Gen Y article).
  

The Cons

• Social Media Marketing demands commitment; once you have an audience, it is up to you to cultivate them and keep them interested.
  
• With the aspect of transparency, anything you publish is open to the public.
  
• Without the ability to repress reader’s comments you are open for potential scrutiny.
  
• ROI is delayed most of the time. Social media is viral, but it still takes time. This is something that should be thought of as a long term marketing effort when deciding if your company should engage in social media.
  

With all of that being said, simply publishing a Facebook Fan Page and posting a few random tweets about your company isn’t going to get your company the viral exposure for which you’d hope. Before beginning your social media marketing campaign, you need to formulate a plan, choose your target audience, decide what each social network will address and set your goals.

One of your goals should be to spread knowledge about your company and your industry, the kind of knowledge that your followers will feel inclined to spread to their friends.

For examples of social media efforts you can view Agency Creative’s social media links below:

http://www.facebook.com/AgencyCreative
http://www.twitter.com/AgencyCreative

Related Article:
Understand the Gen Y Audience

The Twittering/Facebooking of America

I'm paid to be clever. That's how I feed my family. So why squander my wit on Twitter? Why give up the groceries for free on Facebook? I do it to stay connected with old friends. So a guy I haven't seen in five years--who now lives in Ohio--can tell me I made him laugh. But the pressure is incredible. Artie Megibben is... what? I can't just say, "I'm ordering a coffee at Starbucks." After all, I'm a Creative Director. I have to say something cute. Right? And so I do. But I don't get a nickel for it--just friends who I make smile.

Of course, there are other reasons some one might send a tweet or update a Facebook wall. It can actually improve the organic rankings of your company's Web site. How awesome is that? I know! You see, we have special knowledge of cool stuff like that at Agency Creative. We are into Search Engine Optimization (SEO), and Web 2.0. We know how to raise your rankings with Google and Yahoo. We know how to sneak hardworking keywords into your Web content and how to streamline your nav menu to make it more intuitive. It's sort of secret Ninja knowledge that we would love to share with you face-to-face. Or Facebook-to-Facebook. Whatever works for you. Now, excuse me while I think of something clever to tweet.