It’s the two-second rule. In the first few seconds of looking at a billboard, web banner or magazine ad, most consumers have already formed an opinion. Malcolm Gladwell explores this phenomenon in his best-selling book Blink. He calls this the “decisive glance.” Cops do it, art dealers do it and so do you. Today, it seems, marketing is more like speed-dating than going steady. Consumers are moving at a breakneck speed. They are juggling smart phones, steering wheels and piping-hot cappuccinos. Our TV sets have remote controls and DVR. You have to be ready to grab the viewer in exactly an instant. At Agency Creative, we know how to make brands stand out. We make sure that your message is translated into a quick, powerful impression that customers can consume in a quick slurp or a full-throated gobble. It’s what we do. And we would like to do it for you. This second. Contact us at info@agencycreative.com.
Tuesday, September 29, 2009
Marketing in the Blink of an Eye
It’s the two-second rule. In the first few seconds of looking at a billboard, web banner or magazine ad, most consumers have already formed an opinion. Malcolm Gladwell explores this phenomenon in his best-selling book Blink. He calls this the “decisive glance.” Cops do it, art dealers do it and so do you. Today, it seems, marketing is more like speed-dating than going steady. Consumers are moving at a breakneck speed. They are juggling smart phones, steering wheels and piping-hot cappuccinos. Our TV sets have remote controls and DVR. You have to be ready to grab the viewer in exactly an instant. At Agency Creative, we know how to make brands stand out. We make sure that your message is translated into a quick, powerful impression that customers can consume in a quick slurp or a full-throated gobble. It’s what we do. And we would like to do it for you. This second. Contact us at info@agencycreative.com.
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