Husqvarna Motorcycles has just launched the above campaign: "Jump Higher." The campaign is a lot of fun. It is a left-handed tribute to Evel Knievel, making him look a little like an underachiever. But "Jump Higher" should be more than a headline. It should be the mantra of every CMO, brand manager, AE and agency copywriter. It should be on the tip of their tongue when they wake up. It should haunt them when they sleep. Asking how high is up is what we do at Agency Creative. And when we get the answer, we shoot even higher. How about you? How high are you jumping?
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