Does your brand flicker? Or does it light up the world? Does it burn up the place? Does it engage? Or does it simply not offend? This Australian ad for Nicotinell reminds the reader that smoking causes premature aging. It is an ad that grabs your attention, makes you smile, scratch your head and smile again. It engages. It involves. It informs. It probably even rubs some folks the wrong way. But that's okay. Just as long as, at the end of the day, it moves the needle. At Agency Creative, we believe that great advertising isn't about being outrageous. But it is about getting noticed––lighting a fire. So, again, let us ask, "Got a light?"
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