We recently received an RFP from a potential client identifying their needs in finding a new agency partner. Within their RFP, they identified that their new agency must be "nimble, efficient, economical". Well. We are certainly nimble and efficient. To be a trusted partner, we have to be quick, responsive and flexible to address our client's needs. But "economical? That's a great question. I first had to stop and try to understand what the client meant by this. Did they mean "cheap". I wouldn't say we are cheap. Or did they simply mean "competitively priced"? I hope they meant the latter. Because cheap doesn't always deliver effective results. It's the time invested in creating a strategic program or campaign that determines the outcome. It's that balance of being nimble but at the same time being experienced and smart in creating effective marketing programs. At the end of the day, it is the results we are judged on. So I would hope our client's feel we charge a fair and competitive price and they keep the relationship because of great results. Oh, and because they like us too.
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