Tesa, an international adhesive tape manufacturer, has recently kicked off this fun campaign. A clever visual. A simple headline. All of which is focused on a single, solitary benefit: strength. I am sure that there were plenty of other nice things that the manufacturer could say about their tape. But they didn't. They were fanatically single-minded. Good ads work like an archer's arrow. The sharper the tip, the deeper the arrow can penetrate the target. Helping clients sharpen their message is one of the things we do at Agency Creative. Call us for details.
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